Bearwear
2023 _ UCLA
//Project Overview
The objective of the BearWear project was to develop a user-centric website and create a memorable logo for a hypothetical UCLA-themed clothing brand. Our aim was to design a straightforward yet engaging digital platform that resonates with UCLA students. The logo design, integrating UCLA's iconic bear mascot with a contemporary twist and incorporating the university's traditional colors, serves as a cornerstone of our brand identity. It's crafted to evoke a sense of pride and belonging among the student body. The website, enhanced by this logo, seeks to offer a seamless shopping experience where UCLA students can easily find and personalize apparel that celebrates their school spirit.
The objective of the BearWear project was to develop a user-centric website and create a memorable logo for a hypothetical UCLA-themed clothing brand. Our aim was to design a straightforward yet engaging digital platform that resonates with UCLA students. The logo design, integrating UCLA's iconic bear mascot with a contemporary twist and incorporating the university's traditional colors, serves as a cornerstone of our brand identity. It's crafted to evoke a sense of pride and belonging among the student body. The website, enhanced by this logo, seeks to offer a seamless shopping experience where UCLA students can easily find and personalize apparel that celebrates their school spirit.
//Initial designs
The initial ideations. Creation of original logo. Includes UCLA's official colors.
The initial ideations. Creation of original logo. Includes UCLA's official colors.
//Final Design
The final design solution.
The final design solution.
